A selection of projects where I helped organizations rethink their systems, operations, and customer experiences.
Nordic hospitality group
Mapped end-to-end service delivery across 12 properties, identified bottlenecks in handoff points between front-desk, housekeeping, and maintenance. Redesigned the operational workflow and introduced a shared task-management layer that reduced average resolution time by 40%.
B2B SaaS company
Led the selection, architecture, and phased rollout of a CRM platform for a 60-person sales organization. Designed the data model, automation rules, and reporting dashboards, then trained the team through a 3-month adoption program.
Cultural venue
Designed the visitor journey for an interactive cultural exhibit — from ticket purchase to on-site wayfinding to post-visit engagement. Combined service design with spatial UX to create a seamless, memorable experience.
Pre-seed startup
Worked with founders to translate a broad vision into a focused MVP scope. Defined the core value proposition, mapped user flows, and built a lightweight operational model that let them launch in 8 weeks with a two-person team.